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Recruiting Industry Experts is Key to Success for Cannabis Companies


Monday, April 15, 2019 10:36:00 AM

The cannabis industry is seen by professionals as one of the most exciting fields to participate in, with many companies attracting some of the brightest industry experts to join them.

As the relatively young cannabis industry continues to mature, one of the best predictors of whether a company will survive in the years to come is the strength of its management team. With becoming increasingly fierce, companies led by management teams with plenty of experience - drawn from both within and outside the cannabis industry - have historically had the best likelihood of success. While every company strives to enlist top cannabis industry veterans – the truth of the matter is, these individuals are a rare find. The addition of experts to any cannabis company not only is a big deal in terms of publicity, but also a strong indicator of future success.

The sheer growth potential of the cannabis industry has attracted some of the best executive talents across the world. According to Grand View Research, marijuana is predicted to become a $146.4 billion market globally by 2025, representing a 34.6 percent increase every year. With such growth opportunities available, it's not surprising why many executives from Fortune 500 companies chose to leave their safe and conventional career paths to take a risk in the cannabis sector.

Cannabis companies are bringing in experts from diverse backgrounds. Depending on the type of cannabis company, the list of experts includes professionals ranging from cannabis market veterans to retail and healthcare professionals, and even law enforcement.