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Small Business Saturday: 'Tis the season to shop local

Thursday, November 25, 2021 8:00:00 AM

- November 27 is a good reminder that anxious business owners need community support more than ever this holiday season. -

As Small Business Saturday approaches this weekend, many beleaguered small business owners (49 per cent) are worried that customers have moved to big businesses and will not return, according to new survey results from the Canadian Federation of Independent Business (CFIB).

New Maru Public Opinion data also released today by CFIB suggests the fear is well-founded. Like last year, consumers are predicting they will spend twice as much at big box stores and online giants than at small businesses (online and in person). Further, almost one in four (22 per cent) Canadians say they'll be spending less overall on holiday shopping this year than they did last year, with net national spending intentions down a whopping 13 percentage points.*

Despite their anxiety, many small businesses (43 per cent) remain optimistic that this holiday shopping season will be better than last year, CFIB research shows.

"There is no question that the pandemic has been the toughest of times for Canada's small business owners—many weren't even allowed to be open last year at this time. But customers have remained a bright spot," said Laura Jones, Executive Vice-President at CFIB. "Small Business Saturday is a great opportunity to get out and spark holiday joy."

The Small Business Saturday contest

To celebrate shopping at small businesses this season, CFIB launched a new Small Business Saturday contest with over $20,000 available in prizes. Consumers, as well as business owners and staff, can visit until November 28 to enter for a chance to win one of 10 cash prizes of $2,000, plus bonus eBay gift cards.

In addition to the contest, CFIB created a nostalgic colouring sheet to celebrate the joy small businesses bring to their communities around this time of year.

Source for public opinion data
The survey was conducted by Maru Public Opinion October 6-7, 2021 of 1,511 randomly selected Canadian adults who are Maru Voice Canada online panelists.

Source for CFIB data
Results from Your Voice – October 2021 survey, conducted from October 14 – October 27 and based on a sample of 4,118 respondents.

SOURCE: Canadian Federation of Independent Business