🍁🏙️🍬 Sweetening Back-to-School: HARIBO's World of Phantasia Brings Imagination, Candy and a Cause to Toronto 🍭

Monday, 18 August 2025 10:21.AM

- Proceeds from every bag of candy sold during the Phantasia experience at the Eaton Centre support SickKids -

This August, HARIBO is bringing a fantastical world of imagination to life at the CF Toronto Eaton Centre with The World of Phantasia, an immersive pop-up experience inspired by HARIBO's newly launched Phantasia candy in Canada – just in time for back-to-school season. More than just a sweet escape, the activation will directly support The Hospital for Sick Children (SickKids), Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country. For every bag of HARIBO candy purchased at the activation, all proceeds will go to support the Child Life Program at SickKids – helping kids and families cope with the challenges of hospitalization through play, education, and emotional support.

From August 19 to 24, visitors can step into HARIBO's World of Phantasia – a vibrant, candy-coloured universe filled with interactive drawing stations, colourful displays, and family friendly activities. Visitors can enjoy free candy samples, and have the chance to design their own Phantasia creature, brought to life through AI technology. It's a sweet and imaginative way to kick off the back-to-school season.

"We're thrilled to offer families a space where imagination and kindness collide," said Mareike Temmen, Head of Marketing at HARIBO. "The World of Phantasia celebrates creativity, community, and giving back – all core to the HARIBO spirit. We're proud to support SickKids and help make a difference in the lives of children and their families, especially through the Child Life Program, which brings joy and comfort during some of their toughest moments."

SickKids Patient Ambassadors are invited to attend the activation and experience its magic, while celebrating the meaningful impact each donation makes.

"Partnerships like this help bring joy to children while raising crucial funds for the future of children's health and wellbeing," said Julie Garcia Sjogrim, Vice President, Corporate & Community Partnerships at SickKids Foundation. "We're grateful to HARIBO for their commitment to supporting the Child Life Program, which plays such an important role in the patient experience."

The activation comes at a time when families are gearing up for a new school year, making it the perfect opportunity to enjoy some last-minute fun, connect with community, and do good.

Whether you're grabbing a treat for your child's lunchbox or looking for a feel-good weekend activity, HARIBO's World of Phantasia is a must-visit experience for families to close off the summer!

Event Details:
Where: CF Toronto Eaton Centre (Level 2, near Alo)
When: August 19–24, 2025 (mall hours)
Free entry – candy available for purchase with proceeds to SickKids

SOURCE: HARIBO